Présentation & Client

Présentation & Client

Présentation & Client

L'Avenir

Fondé en 1918, l’Avenir est le plus ancien quotidien papier francophone en Belgique. S’il avait déjà connu quelques ajustements graphiques au fil des décennies, le journal avait besoin aujourd’hui d’un véritable tournant pour mieux refléter ses ambitions et sa modernisation. La nouvelle identité visuelle désormais incarne à la fois son héritage et son futur. Un logo tourné vers l'avenir, finalement. ✶ Ce projet a été réalisé sous l'agence Nonante Cinq

Year

2025

Client

Les Éditions de l'Avenir Presse - IPM

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
White outline of a classic smiley face followed by the text “Smiley Co” in white serif type on a vivid orange background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Orange outline of a smiley face with the text “Smiley Co” in orange serif type on a clean white background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Réflexion

Réflexion

Réflexion

Le nouveau logo de l’Avenir repose sur une forme simple, épurée et dynamique. Incliné de 9,5° vers la droite, il symbolise l’élan et le mouvement.

Nonante Cinq

Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Three slim, upright orange packaging boxes side by side, each showing a partial black smiley face and “Smiley Co” text on the top, with a matching orange background.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.