Présentation & Client

Présentation & Client

Présentation & Client

Radio Contact 🐬

Après plus de 40 ans, Radio Contact a décidé de faire évoluer son logo ainsi que toute son identité pour ouvrir un nouveau chapitre. Avec ses milliers d’artistes, chansons et ses millions d’auditrices et d’auditeurs chaque année, elle est l’une des radios préférées du paysage médiatique belge. ✶ Ce projet a été réalisé sous l'agence Nonante Cinq

Year

2024

Client

Radio Contact

Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.
Five interlocking red-orange shipping boxes on a pale peach background, each marked “CONCEPT” on the top panel, “ODE” down the side, and featuring a minimalist white geometric “ODE” logo on the front faces.
Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Abstract ODE logomark in red-orange—four simple shapes (a half-circle, a D, a U, and a half disc) arranged in a square—set against a pale peach backdrop.
Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.
Single red-orange box bearing a white ODE logo balanced atop a neat stack of flat “CONCEPT” boxes, all on a pale peach surface.
Close-up view of an angled red-orange “CONCEPT” shipping box showing the white ODE logo on its lid and the word “CONCEPT” along its side, against a pale peach background.
Close-up view of an angled red-orange “CONCEPT” shipping box showing the white ODE logo on its lid and the word “CONCEPT” along its side, against a pale peach background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.
Rectangular packaging box with a pale yellow-to-orange gradient, featuring a large half-smiley face and “Smiley Co” branding, set on a split orange and yellow background.

Réflexion

Réflexion

Réflexion

L'enjeu principal consistait à moderniser le logo de Radio Contact tout en veillant à préserver le côté proche et naturellement sympathique de notre dauphin iconique.

Philippe Jaumain, Marketing & Communication Director RTL Belgium

Tower of red-orange business cards on a peach surface, the top card displaying a white ODE logo in the top corner and small white contact details beneath.
Tower of red-orange business cards on a peach surface, the top card displaying a white ODE logo in the top corner and small white contact details beneath.
Metallic red-orange foil pouch with a reflective silver ODE logo printed at its centre, photographed on a pale peach background.
Metallic red-orange foil pouch with a reflective silver ODE logo printed at its centre, photographed on a pale peach background.
Corner of a black smartphone screen against a peach backdrop, showing the ODE app icon (red-orange rounded square with white geometric logo) next to the Mail icon, with the time reading 9:41.
Corner of a black smartphone screen against a peach backdrop, showing the ODE app icon (red-orange rounded square with white geometric logo) next to the Mail icon, with the time reading 9:41.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Shiny metallic silver foil pouch lying flat, printed with a large black outline of a smiley face, all set against a bright orange backdrop.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.